TRAFFIC ACQUISITION COST - TAC
Payments given by online search firms to third parties for directing surfers and business traffic to their websites and/or advertisements. Such costs are a critical revenue cost for internet search companies such as Google, Yahoo!, and Baidu.com, which are monitored by investors and analysts to determine whether these companies’ TAC is increasing or decreasing. In the advent of technology, TACs have a detrimental effect on probability.
POPULAR TERMS
Trade or Fade Rule
Options exchange rule introduced to eliminate trade troughs. The rule requires the market maker to match a better deal seen on another market or tr ...
A-B Split
This is a method commonly used to test if the marketing media or methods used are effective. When using A-B Split method in marketing, there will b ...
Cancellation
Notification by a broker advising his or her client that an incorrect exchange deal was conducted and that the activity is being pointed out. For e ...
Kicker Pattern
A two-bar candlestick pattern that signifies change in the direction of the market trend for the price of an asset. The pattern is composed of two ...
UFMI
Up-Front Mortgage Insurance (UFMI) is an insurance premium. It is usually collected at the time of the conception of the loan on Federal Housing Ad ...
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