AAAA SPOT CONTRACT
The devised standardized contract of American Association of Advertising Agencies that administers the purchase of radio or television spots. Generally, the AAA Spot Contract is in between the television or radio station and the representative of the advertising agency. The contract points out all of the relevant details of the purchase such as the number of spots and duration of the campaign, the exact time and date of airing the spots, and its cost to the advertiser.
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Trade or Fade Rule
Options exchange rule introduced to eliminate trade troughs. The rule requires the market maker to match a better deal seen on another market or tr ...
A-B Split
This is a method commonly used to test if the marketing media or methods used are effective. When using A-B Split method in marketing, there will b ...
Cancellation
Notification by a broker advising his or her client that an incorrect exchange deal was conducted and that the activity is being pointed out. For e ...
Kicker Pattern
A two-bar candlestick pattern that signifies change in the direction of the market trend for the price of an asset. The pattern is composed of two ...
UFMI
Up-Front Mortgage Insurance (UFMI) is an insurance premium. It is usually collected at the time of the conception of the loan on Federal Housing Ad ...
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