TARGET MARKET
Intended audience or target consumers for a marketing campaign, product, or service of a company. It is an essential step to developing a marketing plan. The target can be categorized from the overall market by geography, purchasing power, demographics, and sometimes psychographics.
POPULAR TERMS
Mature Economy
An economic situation where the birth rate is stable or lower than mortality rate, as well as the pace of economic growth has slowed down. It is ch ...
Blackberry Addiction
Colloquial term for overreliance or overuse of Blackberry. The smartphone is manufactured by Research in Motion. It is a prevailing condition for s ...
Completed Contract Method - CCM
Accounting method allowing a taxpayer or business to defer reporting of income and expenses until the contract has been completed. Frequently, this ...
Choice Market
Market in which the spread between the bid and ask prices for a particular financial instrument is zero. Meaning the instrument can be purchased fo ...
Rational Pricing
A theory that states the prices that reflect a security’s fundamental value and the absence of arbitrage opportunities.
POPULAR ARTICLE
SEE FOREX TUTORIAL
Macroeconomics: A Brief History
Macroeconomics is a branch of study under Economics that deals with the economy’s growth and the way it behaves. It examines nationwide pheno ...
Digesting Financial Statements: Long-Lasting Liabilities
Long-lived liabilities refer to obligations which are due more than a year. Some examples of long-term debt include convertible bond and capital le ...
Digesting Financial Statements: Revenue
When it comes to reporting revenue, companies should pinpoint the perilous revenues, match reported revenues to the money at hand, and analyze and ...
The Types of Stock
Now that you’ve learned the basics of stocks, what it is, and how it works, we can now learn more about them. The next thing you need to know ...
Renovate or Move?
You have a well-furnished home with a garden full of flowers and plants. Imagine sharing your beautiful abode, which has four bedrooms, a kitchen, ...
ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 02:30 | PMI Manufacturing | Oct | |
| 02:30 | ANZ Jobs Advertisements | Oct | |
| 02:30 | Building Approvals | Sep | |
| 03:45 | Markit Final Manufacturing PMI | Oct | |
| 07:30 | Commodity Prices | Oct | |
| 09:00 | Retail Sales | Sep | |
| 09:33 | Retail Sales | Sep | |
| 10:15 | PMI Manufacturing | Oct | |
| 10:30 | Procure PMI Index | Oct |


