TARGET MARKET
Intended audience or target consumers for a marketing campaign, product, or service of a company. It is an essential step to developing a marketing plan. The target can be categorized from the overall market by geography, purchasing power, demographics, and sometimes psychographics.
POPULAR TERMS
Shogun Bond
Shogun Bond is also referred to as ‘geisha bonds’. It is kind of foreign-currency denominated bond. It is issued by foreign entities in ...
Ambulance Chaser
A term for lawyers who rush contact persons involved in an accidents. It is often use to increase the payments to the victims. Insurance companies ...
Core Deposits
Deposits in a bank’s general market area. Banks depend on core deposits to stabilize their funds for their lending base. Such deposits offer ...
Nominalism
Nominalism is the principle of keeping the amount of a debt obligation fixed in spite of fluctuations the purchasing power or exchange rate of mone ...
Insured Bond
Bond with interest and principal payments guaranteed by a private insurance company. Usually, insured bonds are seen as a feature of municipal bond ...
POPULAR ARTICLE
SEE FOREX TUTORIAL
Ethical Investing: Instruments for Ethical Investing
The investment instruments available to ethical investors are similar to those available to all other investors, including bonds, exchange-traded f ...
Gauging Inflation
In the United States, the inflation rate was 0.2% through the 12 months ended July. In the United Kingdom, inflation was 0.1% in July.
Principles of Trading: Well Known Trading Instruments
Traders look at two primary factors when choosing the instruments they desire to trade: liquidity and volatility. Liquidity is the extent to which ...
Principles of Trading: Risk Management
It is imperative for traders to master risk management, which includes knowing how much you could lose per trade or over time and evaluating the pe ...
Principles of Trading: Leverage and Margin
All novice and seasoned traders need to befriend these two great tools to achieve success in trading: leverage and margin.
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ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 06:30 | Tertiary Industry Index | Apr | |
| 08:00 | Wholesale Price Index | May | |
| 08:30 | Producer & Import Prices | May | |
| 09:00 | SECO Consumer Confidence | May | |
| 10:00 | Trade Balance | Apr | |
| 11:00 | Current Account (sa) | Apr | |
| 11:00 | Industrial Production | Apr | |
| 14:15 | Housing Starts | May | |
| 14:30 | NY Fed Empire State manufacturing index | Jun |
